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Google Used AI To Suspend Over 39 Million Ad Accounts Suspected of Fraud
An anonymous reader quotes a report from TechCrunch: Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 -- more than triple the number from the previous year -- in its latest crackdown on ad fraud. By leveraging large language models (LLMs) and using signa...
An anonymous reader quotes a report from TechCrunch: Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024-- more than triple the number from the previous year -- in its latest crackdown on ad fraud. Last year, Google launched over 50 LLM enhancements to improve its safety enforcement mechanisms across all its platforms. "While these AI models are very, very important to us and have delivered a series of impressive improvements, we still have humans involved throughout the process," said Alex Rodriguez, a general manager for Ads Safety at Google, in a virtual media roundtable.
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