Get the latest tech news
Google used AI to suspend over 39M ad accounts suspected of fraud
Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year
Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud. “While these AI models are very, very important to us and have delivered a series of impressive improvements, we still have humans involved throughout the process,” said Alex Rodriguez, a general manager for Ads Safety at Google, in a virtual media roundtable. India, the world’s most populous country and the second biggest internet market after China in terms of users, saw 2.9 million account suspensions last year, Google said, making it the second-highest after the U.S.
Or read this on TechCrunch
