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Google wants $250 (!) per month for its new AI Ultra plan

Google has introduced a new $250 per month AI Ultra plan for people who want unlimited access to its most advanced machine learning tools.

For $250, you're getting early access to new models like Veo 3, and unlimited usage when it comes to features like Flow, the new AI film-making app the company announced today, and the compute-intensive Deep Research. In the coming weeks, Google will also roll out Deep Think to AI Ultra users, which is the new enhanced reasoning mode that is part of its Gemini 2.5 Pro model. Subscribers can also look forward to access to Project Mariner, Google's web-surfing agent, and Gemini within Chrome, plus all the usual places where you can find the chatbot like Gmail and Docs.

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