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Google Wants To Start Tracking 300 Million iPhone Users Within 5 Years


How Google plans to change your iPhone

Applying an overly simplistic calculation, that equates to around 700 million of the 1.4 billion iPhones regularly using Google’s own apps—largely Chrome—for search instead of Safari. Google’s business model relies on tracking and collating user data to shape and sell advertising. And while Apple clearly reaps the benefits—from its revenue share with Google as much as anything else, Safari better protects your privacy than Chrome, especially when it comes to user fingerprinting and third-party tracking.

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