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Google Wants to Track Your Digital Fingerprints Again


Google is reintroducing "digital fingerprinting" in five weeks, reports Mashable, describing it as "a data collection process that ingests all of your online signals (from IP address to complex browser information) and pinpoints unique users or devices." Or, to put it another way, Google "is track...

Google is reintroducing "digital fingerprinting" in five weeks, reports Mashable, describing it as "a data collection process that ingests all of your online signals (from IP address to complex browser information) and pinpoints unique users or devices." Some analysts or observers might then be inclined to wonder whether this approach to privacy online might signal similar attitudes in other future Google products, like AI... "Reversing the stance on fingerprinting could open the door to further data collection, including to crafting dynamic, generative AI-powered ads tailored with huge precision.

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