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Google will now let EU users select which services share their data, thanks to the DMA
Users in the EU can choose to have all, some, or none of Google’s services share their data.
The new policy, which the company said was in response to the EU’s Digital Markets Act (DMA), allows users to opt out of data sharing across all, some, or none of a select number of Google’s services. Although Google chose not to appeal its gatekeeper status, Apple, Meta, and TikTok owner ByteDance are fighting the designation in court. In the United States, the Department of Justice has sued Google in what is likely the biggest antitrust trial in the country since the government took on Microsoft in the ’90s.
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