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Google will use AI to organize search results with Web Guide

Google says AI can help surface the most relevant content, but Web Guide could also be a new way for the company to control the top-billed hits.

Web Guide is a new way that Google will organize search results based on analysis by a dedicated version of its Gemini artificial intelligence tool. In the graphic shared alongside the blog post announcing this Search Labs experiment, the company showed clusters of results to the query "how to solo travel in Japan." Pew Research Center recently issued a report confirming that the presence of an AI summary at the top of a search led to fewer people clicking through to read published content from a source.

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