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Google Won't Be Deprecating Third-Party Cookies In Chrome After All
In a blog post today, Google said it has an "updated approach" that won't involve "deprecating third-party cookies" in Chrome. Instead, it's introducing "a new experience in Chrome that lets people make an informed choice that applies across their web browsing," which they'd be able to adjust at any...
In a blog post today, Google said it has an "updated approach" that won't involve "deprecating third-party cookies" in Chrome. Digiday reports: Google executives are already discussing this pivot with regulators including the U.K.'s Competition and Markets Authority (CMA) and Information Commissioner's Office (ICO) and plan to do the same with the industry soon. "As this moves forward, it remains important for developers to have privacy-preserving alternatives," Anthony Chavez, vp of the Privacy Sandbox, said in the blog post.
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