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Google yet again delays killing third-party cookies in Chrome. Here's what you need to know

Google now hopes to start phasing out third-party cookies in early 2025, instead of late 2024 as previously planned.

In a Tuesday news update, the company revealed that its plan to start blocking third-party cookies by default won't kick off until early next year, at the earliest. Google's Privacy Sandbox idea is a sticking point for the CMA in particular, which in January 2024 compiled a list of 39 concerns, Search Engine Land said in February. "We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators, and developers, and will continue to engage closely with the entire ecosystem," Google said in its news release.

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