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Google Zero is here — now what?


The old web is dying and the new web struggles to be born.

I’ve also asked big media executives, like The New York Times ’ Meredith Kopit Levien and Fandom’s Perkins Miller, how it would affect them. The post shared a whole lot of clear data showing what specifically had happened to HouseFresh’s search traffic — and how big players ruthlessly gaming SEO were benefiting at their expense. I wanted to talk to Gisele about all of this, especially after she published an early May follow-up post with even more details about the shady world of SEO spam and how Google’s attempts to fight it have crushed her business.

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Google Zero