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Google’s ‘world-model’ bet: building the AI operating layer before Microsoft captures the UI
Google doubles down on its ‘world-model’ vision, racing to build an AI operating layer to drive a universal personal assistant with Gemini. Even as Microsoft moves to capture the enterprise UI. Here's what's at stake.
Beyond headline-grabbing features, Google laid out a bolder ambition: an operating system for the AI age – not the disk-booting kind, but a logic layer every app could tap – a “world model” meant to power a universal assistant that understands our physical surroundings, and reasons and acts on our behalf. While any of this may potentially disrupt Google’s next-gen personal computing ambitions, it’s also true that OpenAI’s ability to build a deep moat like Apple did with the iPhone may be limited in an AI era increasingly defined by open protocols (like MCP) and easier model interchangeability. The leading independent event brings enterprise technical decision-makers together with leaders from pioneering companies to share firsthand experiences on platform choices – Google, Microsoft, and beyond – and navigating AI deployment, all curated by the VentureBeat editorial team.
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