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Google’s AI feature on hold in most EU member states due to ‘strict rules’


The company faces regulatory concerns which led to a delay in rolling out the AI tool across Europe.

Overview AI aims to help users ask new kinds of questions and find information across the web and was launched in eight EU member states - Austria, Belgium, Germany, Ireland, Italy, Poland, Portugal and Spain, as well as Switzerland - in late March, but held back in the remaining EU countries. Meta said earlier this month: “It’s taken longer than we would have liked to get our AI technology into the hands of people in Europe as we continue to navigate its complex regulatory system - but we’re glad we’re finally here.” The company – including its CEO Mark Zuckerberg and global policy chief Joel Kaplan – have been critical of Europe’s regulatory action against US tech companies, even more so after the new US administration of Republican President Donald Trump took office in January.

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