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Google's AI Mode is 'the definition of theft,' publishers say
Publishers say that Google's new AI Mode is the "definition of theft," while documents show that Google considered better opt out controls.
The documents distinctly show that Google chose not to announce any of this publicly and avoid saying that making changes opts publishers out of seeing their work used for training data. Publishers have always controlled how their content is made available to Google as AI models have been built into Search for many years, helping surface relevant sites and driving traffic to them. Giving publishers the ability to opt out of AI products while still benefiting from Search would ultimately make Google’s flashy new tools useless if enough sites made the switch.
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