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Google's AI Mode is getting more links for you not to click on
Google: Search traffic is fine. Also Google: OK, we'll show more site links in AI Mode.
The news also comes at a time when publishers are attributing a steep drop in traffic to the rise of AI summaries, which they fear disincentivize people from clicking through to their websites. According to Stein, Google is preparing model updates to improve the placement of hyperlinks to websites within AI Mode text responses. He said Google trains the model to understand where and when users are most likely to want to dig deeper into a query, and the long-term goal is to embed more links within an AI response.
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