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Google’s AI results are showing up less frequently, a study found


Google has had to refine AI Overviews.

Thompson also says BrightEdge’s study appears to mix users who have opted in to “AI Overviews & More” as part of Google’s experimental Search Labs features and those who haven’t. “We designed AI Overviews to appear for queries where they’re helpful and provide value beyond existing features on the results page, and they continue to show for a large number of searches,” Thompson says. “As we’ve shared, we’re continuing to refine when and how we show AI Overviews so they’re as useful as possible, including a number of recent technical updates to improve response quality.”

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