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Google’s AI search features are killing traffic to publishers
Google’s AI Overviews and other AI-powered tools, including chatbots, are devastating traffic for news publishers, per a Wall Street Journal report.
Google’s AI Overviews and other AI-powered tools, including chatbots, are devastating traffic for news publishers, per a Wall Street Journal report. For The New York Times, the share of traffic from organic search to the paper’s desktop and mobile sites fell to 36.5% in April 2025, down from 44% three years earlier, according to data from Similarweb cited in the Wall Street Journal report. Rebecca Bellan is a senior reporter at TechCrunch, where she covers Tesla and Elon Musk’s broader empire, autonomy, AI, electrification, gig work platforms, Big Tech regulatory scrutiny, and more.
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