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Google's new AI video generator is more HR than Hollywood

Google Vids is not a replacement for AI-powered video generation tools like OpenAI's Sora. Instead, it uses stock footage and personal documents and media to spit out videos that office workers would be proud of.

"As a storytelling medium, video has become ubiquitous for its immediacy and ability to ‘cut through the noise,’ but it can be daunting to know where to start," said Aparna Pappu, a Google vice president, in a blog post announcing the app. Based on a simple prompt telling it to create a recap video and attaching a document full of information about the event, Vids generates a narrative outline that can be edited. Google Vids uses AI to understand your prompt, generate a script and a voiceover, and stitch together stock images, videos, music, transitions, and animations to create what is, effectively, a souped up slide deck.

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