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Google's new gen AI tools help hyper-target your ad campaigns
Creating diverse, targeted assets is the key to successful marketing. Here's how Google's AI can help advertisers.
On Tuesday, Google unveiled new generative AI and reporting features to help advertisers understand how their assets perform and facilitate creating new and diversified ones. With Performance Max, you can already automate ad creation by generating assets from simple prompts, including headlines, descriptions, images, and more. In June, Google began rolling out image editing capabilities, like tot remove objects in an image, add or replace assets via prompts, and expand backgrounds to help advertisers easily create more targeted content.
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