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Google’s new generative AI video model is now available
Veo’s private preview arrives ahead of OpenAI’s Sora launch.
After first being unveiled in May — three months after OpenAI demoed its competing Sora product — Veo has beaten it to market by launching in a private preview via Google’s Vertex AI platform. Google says Veo and Imagen 3 carry built-in safeguards to prevent them from generating harmful content or violating copyright protections — though we’ve found the latter wasn’t difficult to bypass. We’re already seeing AI-generated content appearing in ads like Coca-Cola’s recent holiday campaign, and companies have an incentive not to wait around for Sora — according to Google, 86 percent of organizations already using generative AI are seeing an increase in revenue.
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