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Google's on a quest to future-proof your kids with new AI literacy games

Geared toward students, the game series aims to habituate young users to think in AI terms.

It's not a new tactic: the tech industry (like many others) has always targeted a younger audience, which marketers tend to view as being both the frontline of shifting cultural trends and more receptive to radically new products than older generations. In some corners, this rhetoric has taken on existential overtones, with tech leaders warning that the US and Chinese AI companies like DeepSeek are locked in a race to build the technology that will determine the geopolitical order of the future. Similar recent efforts from Perplexity, Grammarly, Anthropic, and OpenAI also aim to get students using their products and build habits that could persist long into the future.

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