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Google’s plan to turn off third-party cookies in Chrome is dying
Online ad-tracking tech is going to change, but how?
Now, Chrome will ask users to “make an informed choice that applies across their web browsing”instead of deprecating third-party cookies, writes Google Privacy Sandbox VP Anthony Chavez. On Monday, the Google Ads team also released a whitepaper ( pdf) showing the results of early tests with the Privacy Sandbox tech that’s positioned as a replacement or alternative to cookie tracking. In response to the news, the UK’s Competition and Markets Authority write s that Chrome “will be introducing a user-choice prompt, which will allow users to choose whether to retain third party cookies.” There aren’t details on exactly how that will work, as Google said it is “proposing” a new approach, and the CMA plans to accept comments on the change for a few weeks.
Or read this on The Verge
