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Google’s search tweaks draw fire as EU self-preferencing ban looms

Changes to how Google displays search results in the European Union, which the tech giant is testing ahead of a ban on self-preferencing that kicks in Changes to how Google displays search results in the European Union, which the tech giant is testing ahead of a ban on self-preferencing that kicks in March 7 under an ex ante competition reform, have drawn a furious reaction from online travel agency, eDreams Odigeo.

Changes to how Google displays search results in the European Union, which the tech giant is testing ahead of a ban on self-preferencing that kicks in March 7 under the ex ante competition reform, the Digital Markets Act (DMA), have drawn a furious reaction from online travel agency, eDreams Odigeo. Also last week, a broader grouping of EU based tech companies, looping in comparison sites, general search competitors, secure productivity tools makers, online news publishers and others — joining forces to press for DMA action under a banner they’ve branded the EU Tech Alliance — warned of what they described as a “lack of effective engagement” by gatekeepers to calls to submit draft compliance solutions well in advance of the March 2024 deadline, to ensure a proper consultation involving business users, consumers and others. Google was contacted for a response to the travel industry’s criticisms, and to wider worries expressed by the EU Tech Alliance that it and other gatekeepers haven’t offered a meaningful engagement ahead of the compliance deadline kicking in.

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