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Graphic artists in China push back on AI and its averaging effect ‘It forces both designers and clients to rethink the value of designers.’
Copycats, unrealistic expectations, and budget cuts are AI’s gifts to graphic artists.
Sendi Jia, a designer running her own studio between Beijing, China, and London, England, says she mainly uses AI generators like DALL-E to make fake photos for background panels or websites when her clients don’t have access to real ones. As such, AI image generators are less useful because they don’t produce anything particularly unique, according to Erbing, a graphic designer in Beijing who has worked with several ad agencies and asked to be called by his nickname. Among graphic designers in China, there’s a joke that using an AI image generator is like gacha, referring to addictive games where users spend money to receive randomized items and find out what they won.
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