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Grocery platform Misfits Market acquires The Rounds to further its mission of reducing food waste


Misfits Market, the online platform that delivers imperfect groceries to help minimize waste, announced the acquisition of household restocking service Misfits Market, the platform that delivers imperfect groceries, announced the acquisition of The Rounds, a sustainable delivery service.

In a bid to transition The Rounds customers to Misfits Market, the company is offering a $30 credit, along with a complimentary one-year subscription to its new Misfits+ membership, which includes exclusive weekly deals and free shipping. Along with diversifying its offerings, the deal will allow Misfits Market to collaborate with former partners from The Rounds, including major multifamily operators such as AvalonBay, Greystar, and Related. Misfits Market, founded in 2018, offers produce that has been rejected by farmers and suppliers for being considered too “ugly” to sell in grocery stores, often due to being too small, oddly shaped, or having discoloration.

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