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Grok’s AI companions drove downloads, but its latest model is the one making money
Grok's unfiltered AI companions may be making headlines for their unhinged and NSFW responses, but it's Grok 4 that's driven the app's revenue of late.
But following the addition of Grok’s AI companions the next week, on July 14, the jump in downloads and revenue was less pronounced. While curiosity about the companions likely drove more installs, the feature isn’t yet poised to be a significant money-maker for the company, despite being only available to “Super Grok” subscribers paying $30 per month. Grok’s iOS downloads globally were up 40% the day after the companions launched, reaching 171,000 daily installs, but revenue increased just 9%, hitting $337,000.
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