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Groover connects artists with tastemakers to help them find their audience
Groover offers a platform for independent musicians to connect with music curators and be able to better promote themselves.
But algorithm changes at Spotify, the rise of viral TikTok songs and strategy shifts at places like Pitchfork and Rolling Stone have made it significantly more challenging. Palmieri said that the company plans to use the funding to continue expanding into the U.S. — its largest market already — and to add new features for artists, including coaching and promotion resources. The fact that artists get to choose who they work with on Groover, the outreach is relatively inexpensive, and the response rate is pretty high makes this seem like the most artist-friendly approach that isn’t earned promotion.
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