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Growth at all costs is destroying the internet. PR maven Ed Zitron says that’s an opportunity for startups.
If you spend any amount of time online, you probably noticed that your user experience keeps getting worse. Websites are waterlogged with autoplay
Ed Zitron, CEO of EZPR and host of the Better Offline podcast, calls it the “ rot economy,” the result of “a tech industry that has become so obsessed with growth that you, the paying customer, are a nuisance to be mitigated far more than a participant in an exchange of value.” In a recent episode of the Equity podcast, I spoke to Zitron — who is writing a book called “Why Everything Stopped Working” — about why the stagnation of major companies creates the perfect opportunity for startups to challenge incumbents across various industries. Whether it’s coming up with a new real estate technology to replace the “fat and happy” Zillows of the world, or a better version of Canva that’s not bloated with AI offerings, Zitron has called for a fresh take on the venture capital model.
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