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Gun Lobbyists and Cambridge Analytica Weaponized Gun Owners’ Private Details for Political Gain


Documents and interviews reveal how the now-disgraced political firm targeted potential voters by combining its cache of confidential consumer data with information secretly collected from millions of gun buyers, sporting goods shoppers and others.

But the 61-year-old building contractor was incensed to learn from ProPublica that his name, age, New Hampshire address, phone number and registered voting status were in a database compiled by the gun industry’s chief lobbying group to help friendly politicians win elections. Unlike in Great Britain, France, Italy and other major democracies, the U.S. has no federal or state laws that require companies to notify consumers and gain clear, specific informed consent before their data is shared, privacy experts said. Included were details about whether people donated to children’s causes and international aid, had retail store cards, owned antiques or were interested in wine, smoking, audiobooks, board games, camping, scuba diving or cars and auto parts.

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