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Gurman: Apple Believes Its AI Technology Is Two Years Behind Rivals


Some Apple employees believe that the company's in-house generative AI technology powering Apple Intelligence is more than two years behind...

Writing in his latest Power On newsletter, Gurman's sources within Apple tell him that the company's own studies suggest its upcoming AI features lack the "wow factor" of rival technologies currently offered by the likes of Google, OpenAI, and Meta. Of course, Apple has already conceded as much, given that part of its strategy includes a partnership with OpenAI to integrate ChatGPT into its operating systems, providing users with the option to tap into greater generative AI assistance if they want it. Despite the setback, Gurman notes that Apple is in the unique position of presiding over a vast ecosystem of tightly integrated devices, which gives it the advantage of being able to quickly deploy new technologies across its product line.

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