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Gwyneth Paltrow says Goop is growing just fine
Gwyneth Paltrow gave an update on her company Goop in a cover story for Vanity Fair. Paltrow founded the lifestyle brand Goop in 2008 and it has
Paltrow founded the lifestyle brand Goop in 2008 and it has raised more than $140 million from investors including Greycroft and G9 Ventures, according to Pitchbook. Although Goop didn’t reveal if it’s profitable or not, a spokesperson told Vanity Fair that 2024 was one of its best years yet and that revenue was up 10 percent from 2023. Though Goop is clearly still trying to once again find its footing in the now multi-billion-dollar celebrity wellness landscape, Paltrow doesn’t see the competition as a zero-sum game.
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