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H&M To Use Digital Clones of Models In Ads and Social Media
An anonymous reader quotes a report from the BBC: Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of humans, if given permission by models. "We are c...
An anonymous reader quotes a report from the BBC: Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. H&M told the outlet that models would retain rights over their digital replicas and their use by the company and other brands for purposes such as marketing. H&M also said models would be compensated for use of their digital twins in a similar way to current arrangements -- which sees them paid for use of their images based on rates agreed by their agent.
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