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Hair: 'It’s just thrown away but it's gold'

India is the world's biggest exporter of human hair but it wants more of the lucrative wig market.

"When we look at China there are hundreds of factories spread across the country which add value to the hair industry, whereas in India the value addition still needs to be picked up,” Mr Cherian says. "Once considered a niche or taboo topic, wigs and extensions are now openly discussed, thanks to evolving social norms and a shift toward acceptance," she says. Lightweight, breathable wig caps and improved adhesives have given customers to wear it for long time without discomfort," says Ms Tiwari.

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