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Half of Apple’s India smartphone shipments are now iPhone 15
The iPhone 15 and its many iterations comprised more than half of Apple's Q4 smartphone shipments of 2.8 million units in India, Canalys said in its Apple's iPhone 15 series contributed more than half of Apple's entire iPhone shipments in India in the fourth quarter.
The handset has seen remarkable success in India as Apple pushed the latest models during the festive sales, which occur across online and offline channels in the country while its large population celebrates Diwali in the last quarter of the year and bring discounts and offers to attract customers. In addition to the design-level changes, easy financing, better consumer environment and increasing retail presence helped Apple to make the iPhone 15 series more appealing to Indian customers than any of its previous generations, Chaurasia said. The key reason Apple has not yet been a leading smartphone maker in India from a shipments perspective is the high pricing of the iPhone models in the country, which is home to a large number of price-sensitive buyers.
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