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Happy Valentine’s Day, dating app downloads are slowing down
It may be Valentine's Day here in the U.S., but the dating app market isn't looking as promising as it used to. According to a new analysis by app
Tinder’s paying customer growth also slowed again last quarter, dropping 8% year-over-year to reach 10 million payers, the company said in its shareholder letter. Though Match Group still beat estimates on fourth-quarter earnings and revenue — the latter up 10% year-over-year to $866.23 million — it’s become increasingly clear that’s because the company has learned how to squeeze more dollars out of a shrinking paying user base. Whether AI can send more people back to dating apps, of course, remains to be seen, given that it will also likely inspire more AI-powered romance scams and other malicious activity, security firm McAfee recently warned.
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