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Hard work and happy accidents: why do so many of us prefer ‘difficult’ analogue technology?
We have spent a decade researching what’s behind the extraordinary revival of vinyl records, film cameras and other ‘old school’ technology
Eventually, these forays became our formal research project, which has included visiting record fairs and conventions around the world, going on photowalks and attending listening evenings, and meeting an array of diehard analogue communities both on and off line. From its base in downtown Vienna, the Impossible Project now offers consumers and commercial clients everything from large-scale Polaroid portraits to local handcrafted wines, and even lessons in sourdough breadmaking and block-based printmaking. The Vienna-based Lomography organisation – established in 1992 by a group of students as an arts movement to promote the taking of spontaneous and experimental photos – espouses such things as the “joy of ” typical of cheap Chinese and Soviet-made plastic cameras, generating all sorts of interesting creative outcomes.
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