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Has Apple reused LG’s iconic ad concept for the new iPad Pro ‘Crush’ commercial?

Apple's new commercial for the iPad Pro, titled 'Crush', compresses a variety of creative tools into a single device, echoing a similar concept from an LG ad 16 years ago. The ad has sparked discussions on creativity and technology's role in art, receiving mixed reactions from the artistic community.

New Delhi: Apple recently unveiled a striking new advertisement for its latest iPad Pro, but the commercial, titled ‘Crush’, has sparked conversations and stirred memories of a similar concept from 16 years ago. While the commercial has been praised for its cool factor and the seamless integration of product and concept, it has also faced criticism from some artists and viewers who dislike the implication of replacing physical art tools with digital alternatives. The choice of integrating so many different artistic elements into the advertisement reflects a strategic move to appeal to a diverse audience, from music producers to graphic designers and filmmakers.

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