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Has GetReal cracked the code on AI deepfakes? $18M and an impressive client list say yes
The proliferation of scarily realistic deepfakes is one of the more pernicious byproducts of the rise of AI, and falling victim to scams based on these
A startup that’s built a toolset aimed at governments and enterprises to help detect and halt deepfakes and impersonations in audio, video, and still images is announcing some funding Wednesday with some impressive customers and investors in tow. As Farid explained it to TechCrunch, while working primarily as an academic and researcher, he’s been applying his learnings more or less informally for years as a service to media organizations, legal teams (after digital images became admissible in court), and others. Interestingly, Farid notes that while the technology it is developing is dependent on how new apps work — there is a lot of reverse engineering that takes place at GetReal — it is combined with decades of knowledge that has changed very little.
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