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Hashtags and humour are used to spread extreme content on social media: Conspiracy theories and incitement to harassment and violence abound on mainstream social media platforms like Facebook and Instagram.


Conspiracy theories and incitement to harassment and violence abound on mainstream social media platforms like Facebook and Instagram. But the extreme content is often mixed with ironic play, memes and hashtags, which makes it difficult for authorities and media to know how to respond.

The idea of a murderous vaccine conspiracy had been spread on social media, but often mixed with memes, popular culture references and updates on users' everyday lives. - "It's basically about the sharing logic of social media, where the posts need to create engagement and feed the algorithm so that the content is spread as widely as possible. In one high-profile case, artist Aske Kreilgaard, who was behind a statue of a breastfeeding man, suddenly became part of an American conspiracy theory about paedophilia and Satanism that also involved famous democratic politicians, explains Line Nybro Petersen.

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