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HBO holds back Last Week Tonight YouTube clips in hopes you’ll use Max instead
John Oliver’s show clips will hit YouTube on Thursdays now.
HBO confirmed the change to Variety yesterday, saying that when the show first premiered, “the convenience of watching on Max did not exist,” so it leaned on YouTube clips for exposure and promotion. The rep added that the company hopes “fans choose to watch the entire show on Max.” But these days, sports are almost the only thing most people use linear TV for, so there’s not a big promotional benefit anymore.
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