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HBO Max is back, HBO Max says
Warner Bros. Discovery reportedly wanted to restore the streaming service's old name before this year's Primetime Emmy nominations are revealed on July 15.
WBD leadership is said to have wanted to have the HBO Max branding back in place before the Primetime Emmy Award nominations are announced on July 15. WarnerMedia and Discovery merged to form WBD in 2022, and the following year, the company cut HBO from the name when it folded Discovery+ content into the flagship streaming service. Two years later, WBD has learned at least one error of its ways and restored the more prestigious part of the platform's name.
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