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HBO Max is back. The streaming platform gets renamed for the fifth time in 10 years

HBO Max was HBO Go, then HBO Now, then HBO Max, then Max, and now it's HBO Max... again

🤷‍♂️ The decision to revert the name has let to widespread ridicule, but data showed that consumers associate the HBO name with quality The decision to revert to the previous name has led to widespread ridicule online, and even HBO is poking fun at itself over the “rebrand”. However, in 2023, HBO Max changed its name to 'Max' as the company tried to broaden the service's appeal after it merged with Discovery Communications in April 2022.

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