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HBO Max plans aggressive crack down on password sharing starting next month
The head of streaming at Warner Bros. Discovery just revealed that it will crack down on password sharing for HBO Max subscribers. The platform joins Netflix and Disney+ in this effort.
Beyond stricter messaging, the company is looking to close any and all loopholes that allow users to share account passwords by the end of the year. The company hopes that these actions will reap financial rewards, with Perette saying that “the real benefit will start probably in the fourth quarter and then kick in in 2026.” This isn't a desperation move. HBO Max is just the latest streamer to put the kibosh on password sharing.
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