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HBO’s upcoming MoviePass documentary is a must-watch for fans of tech trainwrecks
HBO is set to release a documentary about the beleaguered MoviePass subscription service. It premieres on May 29.
The film chronicles the “meteoric rise and stranger-than-fiction implosion” of the movie ticket subscription platform, which originally set the world on fire when it first launched back in 2011. However, it wasn’t long before the company realized that the “all you can eat” approach that works so well with gyms and other membership clubs is a weird fit for movie theaters, particularly at the service’s low price point. The app captured the hearts of theater-goers in 2011 by promising unlimited trips to the cinema for a single monthly subscription fee.
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