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Hellblade 2 is only two weeks away, and fans feel Xbox should be making more noise

Seven years on from the launch of the first Hellblade game, Ninja Theory's long-awaited Senua's Saga: Hellblade 2 launc…

Writing on social media platform X last night, Xbox marketing mouthpiece Aaron Greenberg told fans that Hellblade 2's "global paid media campaign started yesterday", and noted there was a "special Iceland creator event" happening now - where the company has apparently flown some YouTubers to visit the game's setting (not to the supermarket). "Will keep folks posted as more drops like cinema, out of home, brand partnerships, endemic/gaming site takeovers, Spotify, Amazon Streaming/Fire TV, new paid IG, FB, social, and much more on the road to launch!" Last month, Polygon reported that Ninja Theory veteran Tameem Antoniades, the game's director and writer, had departed the Cambridge-based studio, although it remains unclear why.

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