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Here comes Sandisk with a rebrand


Why intercap when all cap?

By Umar Shakir, a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. The company is announcing a fresh rebranding this week with a new logo that drops the inter-capped styling it’s generally maintained since 1995 with one that is inspired by “a single point of data” or a “pixel.” Last year, Western Digital was embroiled in controversy surrounding the popular, pricey portable SanDisk Extreme SSD, in which publications reported that the product would wipe owners’ data erroneously.

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