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Here Comes the Flood of AI-Generated Clickbait


This week, we look at how domain squatters are using generative AI tools to crank out clickbait, and ask what Google is doing about it.

Prospectors will often swoop in and snatch up an unused domain, then erect a new website filled with clickbait articles. Text generators like ChatGPT make it easier for prospectors to crank out clickbait articles at greater speed, feeding an already raging river of pablum. This week, Kate Knibbs tells us about her WIRED story on one of these entrepreneurs in the world of AI-generated clickbait hosted on squatted domains.

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