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Here’s how Google will start helping you figure out which images are AI generated

Google has detailed how it plans to start helping users figure out if an image was created or modified using generative AI tools.

After joining the Coalition for Content Provenance and Authenticity (C2PA) as a steering committee member earlier this year, Google has revealed how it will start implementing the group’s digital watermarking standard. Alongside partners including Amazon, Meta, and OpenAI, Google has spent the past several months figuring out how to improve the tech used for watermarking GAI-created or modified content. Starting this week, if C2PA metadata indicates that someone (for instance) used Photoshop's GAI tools to tweak a genuine photo, the "AI info" label no longer appears front and center.

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