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Here’s the new Apple tax every developer is going to hate

50 cents is the new 30 percent.

Developers can play it safe, remaining inside Apple’s App Store and sticking with the old 30 percent cut and no installation fee if they choose. Or they can free themselves from Apple’s steep revenue cut and restrictive App Store rules, but they must pay a heavy fee upfront in exchange. Spotify has been waiting to get out from under the thumb of Apple’s 30 percent cut for years and, as such, has offered no way to subscribe in its iOS app or make in-app purchases of products like audiobooks.

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