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Here’s the one thing you should never outsource to an AI model


While it might be tempting, betting on gen AI to take over your R&D will likely backfire in significant, maybe even catastrophic, ways.

In the rush to embrace new technologies, there’s a looming risk of losing the very essence of what makes truly breakthrough innovations — and, worse yet, sending your entire industry into a death spiral of homogenized, uninspired products. In platforms like ArtStation, many artists have raised concerns regarding the influx of AI-produced content that, instead of showing unique human creativity, feels like recycled aesthetics remixing popular cultural references, broad visual tropes and styles. Human researchers need to stay at the center of the innovation process, using AI tools to enrich their efforts — but never abdicating control of creativity, vision or strategic direction to an algorithm.

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