Get the latest tech news
Here’s why AI search engines really can’t kill Google
A search engine is much more than a search engine, and AI still can’t quite keep up.
The best example I can offer is the very popular query, “how to screenshot on mac.” There are a million pages on the internet that contain the answer — it’s just Cmd-Shift-3 to take the whole screen or Cmd-Shift-4 to capture a selection, there, you’re welcome — but that information is usually buried under a lot of ads and SEO crap. I’ve had similar results asking about ingredient substitutions, coffee ratios, headphone waterproofing ratings, and any other information that is easy to know and yet often too hard to find. But can Google reinvent its results pages, its business model, and the way it presents and summarizes and surfaces information, faster than the AI companies can turn their chatbots into more complex, more multifaceted tools?
Or read this on The Verge
